ð ã¬ã³ã¿ã«ãŒäºçŽã¯ãã€ããïŒäººæ°è»çš®ãéããªãããã®ã¹ã±ãžã¥ãŒã«è¡
éèŠã®é«ãŸããšã¬ã³ã¿ã«ãŒäºæ¥è ãçŽé¢ããäºçŽæŠäº
æ è¡ãåºåŒµã®èšç»ãç«ãŠãéããã¬ã³ã¿ã«ãŒäºçŽã¯ãã€ããå§ããã¹ããïŒããšèããæ¶è²»è ã¯å€ãã§ããããç¹ã«èгå å°ã§ã¯ã人æ°ã®è»çš®ããã€ã·ãŒãºã³ã¯äºå¥ªæŠã«ãªããã¡ã§ãã
ãããããã®ãäºçŽæŠäºãã¯ãã客æ§åŽã ãã®åé¡ã§ã¯ãããŸãããã¬ã³ã¿ã«ãŒäºæ¥è ã®çæ§ã¯ãé«ãŸãéèŠã®è£åŽã§ããåãåãããå€ãããŠæ¥åãé²ãŸãªãããšããæ·±å»ãªèª²é¡ã«çŽé¢ããŠããŸãã
ð ã¬ã³ã¿ã«ãŒäºæ¥è ãæ±ããæ·±å»ãªèª²é¡
çŸä»£ã®ã¬ã³ã¿ã«ãŒäºæ¥ã§ã¯ã顧客ãšã®æ¥ç¹ã倿§åãã察å¿ãã¹ããã£ãã«ãæ¥å¢ããŠããŸãã
ãäž»ãªé¡§å®¢æ¥ç¹ãã£ãã«ã
- âïž é»è©±ã§ã®åãåãã察å¿
- ð§ ã¡ãŒã«ã§ã®äºçŽç³èŸŒã»ç¢ºèª
- ð¬ è¥å¹Žå±€ã®é¡§å®¢ãåã蟌ãLINE察å¿
- ð» ãªã³ã©ã€ã³äºçŽã·ã¹ãã ã®ç®¡ç
- ð¢ çŽæ¥æ¥åºã§ã®å¯Ÿå¿
- ð± SNSããã®åãåãã
ãããã®è€æ°ã®ãã£ãã«ããã®åãåãããäºçŽã空ãç¶æ³ã®ç¢ºèªã倿Žå¯Ÿå¿ãªã©ãæ¥åžžæ¥åã«è¿œãããäžã§ãéãããå éšãªãœãŒã¹ã¯ç²åŒããçµæãšããŠäºçŽã®åãããŒãã察å¿å質ã®äœäžãæããããŸããã
ð¡ æ¬èšäºãææ¡ãã解決ç
人æ°è»çš®ãéããªãããã®ã¹ã±ãžã¥ãŒã«è¡ââããã¯ãã客æ§ãã¹ã ãŒãºã«äºçŽã§ããç°å¢ãæŽããäºæ¥è ããæ»ãã®çµå¶ããžãšè»¢ããããã®æŠç¥è¡ã«ä»ãªããŸããã
ãæ¬èšäºã§è§£èª¬ããå 容ã
- ð¯ äºçŽå¯Ÿå¿ã®ããã«ããã¯ã®è§£æ¶æ¹æ³
- ð° ã³ã¹ãæé©åã®å ·äœç
- ð æ»ãã®çµå¶ãžã®è»¢ææ¹æ³
- ð ã¹ã ãŒãºãªå°å ¥ããã»ã¹
- ð ãµãŒãã¹ã®ä¿¡é Œæ§ã®è£ä»ã
æ¬èšäºã§ã¯ãã¬ã³ã¿ã«ãŒæ¥çç¹ååã®æ¥å代è¡ãµãŒãã¹ãã¬ã³ãªããããããã«ããŠäºæ¥è ã®æ¥åè² æ ã軜æžããäºçŽæ©äŒã®æå€§åïŒäººæ°è»çš®ã®æ©äŒæå€±é²æ¢ïŒãšã³ã¹ãæé©åãå®çŸããã®ãããå ·äœçãªæ°å€ãæ©èœããããŠå°å ¥ããã»ã¹ãšãšãã«åŸ¹åºè§£èª¬ããŸãã
ð¡ 1. æ¥å代è¡ãµãŒãã¹ãã¬ã³ãªããã解決ãããäºçŽå¯Ÿå¿ã®ããã«ããã¯ã
ã¬ã³ã¿ã«ãŒäºæ¥ã«ãããäºçŽå¯Ÿå¿ã¯ãåãªãé»è©±å¿å¯Ÿã§ã¯ãããŸãããããã¯ã顧客ã®ä¿¡é ŒåºŠãç¯ããäºæ¥ã®å£²äžãå·Šå³ããéèŠãªãäŒæ¥ã®é¡ãã§ãã
ãããã人æäžè¶³ã®æä»£ã«ãããŠã¯ããã®éèŠãªæ¥åã«ãªãœãŒã¹ãå²ãããšãé£ãããªã£ãŠããŸãã
ð 1-1. ç ©éãªé¡§å®¢ã³ãã¥ãã±ãŒã·ã§ã³ãäžå å
ã客æ§ããã®åãåãããå€ããæ¬æ¥ãé²ãŸãªããšããæ©ã¿ã¯ãæ¥å代è¡ãµãŒãã¹ïŒBPOïŒã«ãã£ãŠè§£æ±ºãããŸãã
ð ã¬ã³ãªãã®äžå åãµãŒãã¹ã®ç¹åŸŽ
ã¬ã³ãªãã§ã¯ãã客æ§ããã®é»è©±ãã¡ãŒã«ãLINEãšãã£ãããããã³ãã¥ãã±ãŒã·ã§ã³ãã£ãã«ã«å°éã®ã¹ã¿ãããå®å šå¯Ÿå¿ããŸãã
ãã¬ã³ãªãã®å¯Ÿå¿ç¯å²ã
- ð é»è©±ã§ã®åãåãã察å¿ïŒå³æå¯Ÿå¿ïŒ
- ð§ ã¡ãŒã«ã§ã®äºçŽåä»ã»è¿ä¿¡ïŒ24æé以å ïŒ
- ð¬ LINEå ¬åŒã¢ã«ãŠã³ãã§ã®ãã£ãã察å¿
- âïž äºçŽå 容ã®ç¢ºèªã»å€æŽæç¶ã
- â ãã£ã³ã»ã«å¯Ÿå¿ãšè¿éåŠç
- ð° æéæ¡å ãšèŠç©ããäœæ
- ð è»çš®ã®ææ¡ãšã¢ããã»ã«
ããã«ãããé«å質ãã€ä¿¡é Œæ§ã®é«ãå¿å¯ŸãæäŸãã顧客察å¿ã®åè³ªãæšæºåã§ããŸãã
ð¯ æ¥çç¹ååãµãŒãã¹ã®å§åçãªåŒ·ã¿
ãã¬ã³ãªããã¯ãã¬ã³ã¿ã«ãŒäºæ¥ã®äžæ¬¡å¯Ÿå¿ïŒé»è©±ã»ã¡ãŒã«ãªã©ïŒããåçš®ç®¡çæ¥åãŸã§ãäžæ¬ãµããŒããããã¬ã³ã¿ã«ãŒæ¥çç¹ååã®ãµãŒãã¹ã§ãã
ãã¬ã³ãªãã®ç¹ååã¡ãªããã
- ð ã¬ã³ã¿ã«ãŒæ¥çã«ç¹åããå°éç¥è
- ð æ¥ççšèªãåç¿æ £ãžã®æ·±ãçè§£
- ð ç¹å¿æã®éèŠå€åãžã®å¯Ÿå¿å
- ðŸ å°åç¹æ§ã«å¿ããæè»ãªå¯Ÿå¿
- ð å°éãã¬ãŒãã³ã°ãåããã¹ã¿ãã
- ðŒ æ¥çã®ãã¹ããã©ã¯ãã£ã¹ã®æŽ»çš
äºæ¥è ã¯å éšãªãœãŒã¹ãæå€§é掻çšããæ¬æ¥ã«éäžããããšãå¯èœãšãªããŸãã
ðª 1-2. 人æ°è»çš®ã®æ©äŒæå€±ãé²ãã空ãç¶æ³ç®¡çã
ã客æ§ã人æ°è»çš®ããéãããšããããšã¯ãäºæ¥è ã«ãšã£ãŠã¯ãäºçŽã®æ©äŒãæå€±ãããããšã«çŽçµããŸãã
â ïž ããã«ãããã³ã°ã®å®å šè§£æ¶
ãã®æ©äŒæå€±ã®æå€§ã®åå ã®äžã€ããããã«ãããã³ã°ïŒäºéäºçŽïŒã§ãã
ãããã«ãããã³ã°ãçºçããäž»ãªåå ã
- ð± è€æ°ãã£ãã«ã§ã®åæäºçŽåä»
- â±ïž 管çã·ã¹ãã ã®æŽæ°é å»¶
- ð¥ ã¹ã¿ããéã®æ å ±å ±æäžè¶³
- ðïž æå管çã«ãããã¥ãŒãã³ãšã©ãŒ
- ð¥ ç¹å¿æã®æ¥åéå€ã«ããèŠèœãšã
- ð ã·ã¹ãã éã®é£æºäžè¶³
ã¬ã³ãªãã¯ã空ãç¶æ³ç®¡çã培åºããŠè¡ããããã«ãããã³ã°ã®è§£æ¶ã«è²¢ç®ããŸãããªã¢ã«ã¿ã€ã ã§ã®åšåº«ç®¡çã«ãããæ©äŒæå€±ãæå°éã«æããŸãã
ð§ æè»ãªäºçŽå€æŽå¯Ÿå¿ã§ãªããŒã¿ãŒç²åŸ
ããã«ãããã¯ã¢ããå Žæãæéã®å€æŽãäºçŽå€æŽãšãã£ãæè»ãªå¯Ÿå¿ãã¹ã ãŒãºã«å®æœå¯èœã§ãã
ã察å¿å¯èœãªå€æŽå 容ã
- ð ããã¯ã¢ããå Žæã®å€æŽïŒè€æ°æ ç¹å¯Ÿå¿ïŒ
- â° å©çšæéã®å€æŽïŒå»¶é·ã»ççž®ïŒ
- ð è»çš®ã®å€æŽïŒç©ºãç¶æ³ã«ããïŒ
- â³ ã¬ã³ã¿ã«æéã®å»¶é·ã»ç瞮察å¿
- â ãªãã·ã§ã³è¿œå ã»åé€ïŒãã£ã€ã«ãã·ãŒãçïŒ
- ðïž äºçŽæ¥æã®å€æŽ
- ð¥ å©çšè æ å ±ã®å€æŽ
ã¬ã³ã¿ã«äžã®ã客æ§ããã®ç·æ¥åãåããã«ãè¿ éã«å¯Ÿå¿ããããã顧客ã®å®å¿æãé«ãããµãŒãã¹å質ãåäžãããŸãã
ð æ¢åã·ã¹ãã ãšã®æè»ãªé£æº
ãŸãã貎瀟ã®ãå©çšäžã®ç®¡çã·ã¹ãã ã«ãæè»ã«å¯Ÿå¿ã§ããå°å ¥ã®ãããããã¬ã³ãªãã®ç¹é·ã§ãã
ãã·ã¹ãã 飿ºã®æè»æ§ã
- ð» æ¢åã®äºçŽç®¡çã·ã¹ãã ãšã®é£æº
- ð ã¹ãã¬ããã·ãŒãã«ããæ å ±å ±æ
- âïž ã¯ã©ãŠãå管çããŒã«ã®æŽ»çš
- ð ãªã¢ã«ã¿ã€ã ã§ã®åšåº«æ å ±æŽæ°
- ð± ã¢ãã€ã«å¯Ÿå¿ã®ç®¡çç»é¢
- ð ã»ãã¥ã¢ãªããŒã¿é£æº
ãåžæã«å¿ããŠã瀟å å ±æãããããã¹ãã¬ããã·ãŒã飿ºã«ããæ å ±äžå åããç®¡çæ¹æ³ã®äžå åãææ¡å¯èœã§ãã
ð° 1-3. ãäºçŽã«ç¹ãããªãåãåããããåçã«å€ãã
äºæ¥è ã®äžã«ã¯ãåãåããã¯å€ããã©äºçŽã«ç¹ãããªãããšæ©ãã§ããã±ãŒã¹ããããŸãã
ð€ åãåãããäºçŽã«ç¹ãããªãäž»ãªåå
ãæçŽçãäœãåå ã
- ð åãåãã察å¿ã®è³ªã®åé¡
- ð å¿å¯Ÿã¹ããŒãã®é ãïŒæ©äŒæå€±ïŒ
- â æé説æã®äžæçã
- ð¯ 顧客ããŒãºã®ææ¡äžè¶³
- ð é©åãªãã©ããŒã¢ããã®äžè¶³
- ð¬ ã³ãã¥ãã±ãŒã·ã§ã³ã¹ãã«ã®äžè¶³
- ð é åçãªææ¡ãã§ããŠããªã
ããã¯ãåãåãã察å¿ã®è³ªãæéæŠç¥ã«åé¡ãããå¯èœæ§ããããŸãã
â¬ïž ã¬ã³ãªãã«ããæçŽçã®åçåäž
ã¬ã³ãªãã¯ãæ°èŠé¡§å®¢ç²åŸãåŸæŒãããäžæ¬¡å¯Ÿå¿ãæäŸããäžå¯§ãªå¿å¯Ÿã«ãã£ãŠãªããŒã¿ãŒãå¢ããããšã«ãè²¢ç®ããŸãã
ãæçŽçåäžã®ãã€ã³ãã
- â ãããã§ãã·ã§ãã«ãªå¿å¯Ÿå質
- ð¯ 顧客ããŒãºã®çç¢ºãªææ¡
- ð¡ é©åãªæéãã©ã³ã®ææ¡
- â±ïž ã¿ã€ã ãªãŒãªãã©ããŒã¢ãã
- ð 顧客æºè¶³åºŠã®åäž
- ð ã¯ãã¹ã»ã«ã»ã¢ããã»ã«ã®å®çŸ
- ð ãªããŒãäºçŽã®ä¿é²
ðµ 2. è³¢ãçµå¶è ã®ããã®ãã³ã¹ãæé©åããšè²»çšå¯Ÿå¹æ
人æ°ã®è»çš®ãç¹å¿æãéããªãããã®ãã¹ã±ãžã¥ãŒã«è¡ãã®æ ¹å¹¹ã¯ããå¿ èŠãªæã«ãå¿ èŠãªã ããããã®å°éã¹ã¿ãããæŽ»çšãããã³ã¹ãæŠç¥ã«ãããŸãã
æ°ãã人æãæ¡çšããã³ã¹ããšãªã¹ã¯ãé¿ãããè³¢ãéžæè¢ãæ¥å代è¡ãµãŒãã¹ïŒBPOïŒã§ãã
ð 2-1. é©ç°ã®ã³ã¹ãåæžçïŒå¹Žéã§çŽ246äžåã®å·®
ã¬ã³ãªããå°å ¥ããæå€§ã®ã¡ãªããã®äžã€ã¯ãæç¢ºãªã³ã¹ãåªäœæ§ã§ãã
ð° å ·äœçãªã³ã¹ãæ¯èŒïŒè©³çŽ°è©Šç®ïŒ
æ°åã»äžéæ¡çšãšæ¯èŒããŠãã¬ã³ãªãã¯ã³ã¹ã43.2%åæžãå®çŸå¯èœã§ãã
ã詳现ãªã³ã¹ãæ¯èŒã
ãå éšã§ã¹ã¿ãããéãå Žåã
- ðŒ æ¡çšã³ã¹ãïŒæ±äººåºåè²»ã人æç޹ä»è²»ã颿¥ã³ã¹ã
- ðŽ æé¡äººä»¶è²»ïŒçµŠäžã瀟äŒä¿éºãçŠå©åç
- ð æè²ã»ç ä¿®ã³ã¹ãïŒçŽ20ã30äžå
- ð 幎éåèšïŒçŽ500ã570äžå
ãã¬ã³ãªãå°å ¥ã®å Žåã
- ð¡ 幎éãæ¯æãèŠèŸŒé¡ïŒçŽ324äžå
- â¬ïž 幎éåæžé¡ïŒçŽ246äžå
- ð åæžçïŒ43.2%
ãã®å ·äœçãªè©Šç®ã«ãããšãå éšã§ã¹ã¿ãããéãå Žåã幎éåèšã³ã¹ãã¯çŽ500ã570äžåãããã®ã«å¯Ÿããã¬ã³ãªãå°å ¥ã®å Žåã幎éã®ãæ¯æãèŠèŸŒé¡ã¯åèšçŽ324äžåãšãªãã幎éã§çŽ246äžåã®å·®ãèŠèŸŒãŸããŸãã
ð ã³ã¹ãåæžã®æŠç¥ç掻çš
ãã®ã³ã¹ãåæžã«ãããäºæ¥è ã¯ã人件費ãã«æ©ãçµå¶è ãžã®æå ±ãšãªããç¡é§ãªåºè²»ããªããä»çµã¿ãæäŸããŸãã
ãåæžãããã³ã¹ãã®æŠç¥ç掻çšäŸã
- ð¢ ããŒã±ãã£ã³ã°æè³ã®åŒ·å â WebåºåãSEO察çãSNSéçš
- ð è»äž¡ã©ã€ã³ãããã®æ¡å â 人æ°è»çš®ã®å¢è»ãæ°åè»ã®å°å ¥
- ð¢ æœèšã»èšåã®æ¹å â åºèãªãã¥ãŒã¢ã«ãã·ã¹ãã å·æ°
- ð æ°èŠäºæ¥ãžã®æè³ â ã«ãŒã·ã§ã¢ããµãã¹ã¯äºæ¥
- ð å©ççã®åäž â 財åäœè³ªã®åŒ·å
- ð¥ æ¢åã¹ã¿ããã®åŸ éæ¹å â ã¢ãããŒã·ã§ã³åäž
ð 2-2. ãªãŒãºããã«ã§éææ§ã®é«ãæéäœç³»
ã¬ã³ãªãã®æéäœç³»ã¯ã貎瀟ã®èª²é¡ã«åãããŠæè»ã«å¯Ÿå¿ãããªãã¹ãäœã³ã¹ãã§æé©ãªãã©ã³ãææ¡ããŸãã
ð åºæ¬æéãã©ã³ã®è©³çް
ãæéäœç³»ã®è©³çްã
ãåºæ¬æéã
- ð° æé¡30,000åããã¹ã¿ãŒã
ãåºæ¬æéã«å«ãŸããå å®ã®ãµãŒãã¹ã
- ð¥ 人æç¢ºä¿ïŒæ¡çšã»æè²äžèŠïŒ
- âïž å°çšé»è©±çªå·ä»äžïŒäŒæ¥ãã©ã³ãã£ã³ã°ïŒ
- ð» ã·ã¹ãã å©çšæïŒã¯ã©ãŠãããŒã«ïŒ
- ð éä¿¡è²»ïŒé»è©±ã»ã€ã³ã¿ãŒãããïŒ
- ð ã¢ã«ãŠã³ã管çæ
- ð ææ¬¡ã¬ããŒãäœæ
- ð€ 宿ããŒãã£ã³ã°
ð¯ ææå ±é ¬åã®æç¢ºãªæéèšå®
ããã«ã察å¿ä»¶æ°ã«å¿ããææå ±é ¬åã®æéãæ¡çšããŠããããªãŒãºããã«ã§åãããããæéäœç³»ã§ãã
ãææå ±é ¬æéã
- â äºçŽå¯Ÿå¿ïŒ1ä»¶ããã500å
- ð¬ åãåãã察å¿ïŒ1ä»¶ããã300å
ã·ã¹ãã å©çšæãéä¿¡è²»ãã¢ã«ãŠã³ãæãå«ãŸããã·ã³ãã«ã§éæãªæéäœç³»ã®ããããã³ã¹ãæåŒ·ãã®æ¥å代è¡ãµãŒãã¹ãšããŠèªç¥ãããŠããŸãã
ð è²»çšå¯Ÿå¹æã®å®äŸã·ãã¥ã¬ãŒã·ã§ã³
æ300ä»¶ã®å¯Ÿå¿ããã£ãå Žåã§ããè²»çšå¯Ÿå¹æãåŸãããã³ã¹ãã¡ãªããããããŸãã
ãæ300ä»¶å¯Ÿå¿æã®è²»çšäŸã
- ðµ åºæ¬æéïŒ30,000å
- â äºçŽå¯Ÿå¿150ä»¶ïŒ75,000åïŒ@500åïŒ
- ð¬ åãåãã察å¿150ä»¶ïŒ45,000åïŒ@300åïŒ
- ð æé¡åèšïŒ150,000å
ããã¯ããã«ã¿ã€ã ã¹ã¿ãã1ååã®äººä»¶è²»ïŒæ33äžåïŒãããå€§å¹ ã«äœã³ã¹ãã§ãïŒ
ã幎éã§èŠãå Žåã
- ð° ã¬ã³ãªãïŒå¹ŽéçŽ180äžå
- ð€ æ£ç€Ÿå¡1åïŒå¹ŽéçŽ500äžå
- ð å·®é¡ïŒçŽ320äžåã®åæž
ð 3. æ¥å代è¡ãµãŒãã¹å°å ¥ã§å®çŸãããæ»ãã®çµå¶ã
æ¥å代è¡ãµãŒãã¹ã¯ãåãªãã³ã¹ãåæžçã§ã¯ãããŸãããããã¯ãäŒæ¥äœè³ªã匷åããæç¶å¯èœãªæé·ãžã®éçãã€ããããã®æŠç¥ã§ãã
ã¬ã³ãªãå°å ¥ã¯ããŸãã«ãæ»ãã®çµå¶ããžã®ç¬¬äžæ©ãšãªããŸãã
ð¯ 3-1. æ¬æ¥ã«éäžãã売äžãæå€§åãã
ããã¯ãªãã£ã¹æ¥åãå€éšã®ããã«ä»»ããããšã§ã貎瀟ã¯å éšãªãœãŒã¹ãã¬ã³ã¿ã«ãŒäºæ¥ã®å¶æ¥æŽ»åãã³ã¢æ¥åã«éäžãããããšãã§ããŸãã
ðª æ¬æ¥éäžã«ããå ·äœçãªå¹æ
ãéäžãã¹ãã³ã¢æ¥åã
- ð è»äž¡ã®éžå®ãšä»å ¥ãæŠç¥ â æé©ãªè»ç𮿧æã®å®çŸ
- ð° æéæŠç¥ã®æé©å â åçäŸ¡æ Œèšå®ãã·ãŒãºã³äŸ¡æ Œ
- ð¢ ããŒã±ãã£ã³ã°æœçã®ç«æ¡ã»å®è¡ â é客åã®åŒ·å
- ð€ èŠ³å æ¥çãšã®ã¢ã©ã€ã¢ã³ã¹æ§ç¯ â ããã«ãæ è¡ä»£çåºãšã®é£æº
- ð¡ æ°èŠãµãŒãã¹ã®äŒç»ã»éçº â ã«ãŒã·ã§ã¢ãé·æã¬ã³ã¿ã«ç
- ð 顧客äœéšã®åäžæœç â ä»å 䟡å€ãµãŒãã¹ã®éçº
- ð ããŒã¿åæãšæŠç¥ç«æ¡ â çµå¶ã®æææ±ºå®ã®è³ªåäž
ããã«ããã顧客å䟡ãäžããã«å©çãå¢ããæ¹æ³ããå£²äžæå€§åããµããŒãããåå°ãç¯ãããŸãã
â¡ æ¥åå¹çåã®å ·äœç广
ã¬ã³ãªãã¯ãã¬ã³ã¿ã«ãŒäºæ¥ã®æ¥åè² æ ã軜æžããäºæ¥éå¶ã®å¹çåãæ¯æŽããéèŠãªåœ¹å²ãæãããŸãã
ãæåŸ ãããçµå¶å¹æã
- ð§ çµå¶è ã»ç®¡çè ã®æŠç¥æèæéã®ç¢ºä¿ â é±10ã20æéã®åµåº
- ð ã¹ã¿ããã®çç£æ§åäž â ã³ã¢æ¥åãžã®éäž
- ð ãµãŒãã¹éçºã¹ããŒãã®åäž â åžå Žå€åãžã®å³å¿
- â¡ æææ±ºå®ã®è¿ éå â ç«¶äºåªäœæ§ã®ç¢ºä¿
- ð ç«¶ååªäœæ§ã®ç¢ºç« â ãµãŒãã¹å質ã§ã®å·®å¥å
- ðŒ çµç¹å šäœã®ã¢ãããŒã·ã§ã³åäž â ããããã®ããæ¥åãžã®éäž
â 3-2. å°éæ§ã«ãããµãŒãã¹å質ã®åäž
ã¬ã³ãªãã®ã¹ã¿ããã¯ãé«ãå°éæ§ããã£ãŠæ¥åãåŠçããŸãã
ð å°éã¹ã¿ããã«ããå質ä¿èšŒ
ãã¬ã³ãªãã®å°éæ§ã
- ð å°çšé»è©±çªå·ä»äžã«ããäŒæ¥ãã©ã³ãã£ã³ã°
- âš é¡§å®¢ä¿¡é ŒåºŠãåäž
- ðš ãã©ã³ãã€ã¡ãŒãžã®çµ±äž
- ð ãããã§ãã·ã§ãã«ãªå°è±¡
- ð çä¿¡ããŒã¿ã®åæå¯èœ
- ð é«åè³ªãªæ¥å®¢å¯Ÿå¿
- ð 顧客æºè¶³åºŠãåäžãããå¿å¯Ÿ
- âïž çµ±äžããã察å¿å質
- ð¡ïž ã¯ã¬ãŒã 察å¿ã®ãããã§ãã·ã§ãã«å
- ð¯ ç確ãªããŒãºææ¡
- ð¬ é©åãªèšèé£ããšãããŒ
- ð¯ ã«ã¹ã¿ãã€ãºãããå¯Ÿå¿æ¹é
- ð éå»ã®ã¯ã¬ãŒã äŸã®è©³çްãã¢ãªã³ã°å®æœ
- ðŒ 貎瀟ã®ãæ¥å®¢å¿å¯Ÿã®ç念ãã«åããã察å¿
- ð¢ äŒæ¥æåãåæ ããã³ãã¥ãã±ãŒã·ã§ã³
- ðš ãã©ã³ãããŒã³ã®çµ±äž
- ð æ¥çç¹æã®ç¥èã®æŽ»çš
ð äŒæ¥ã®é¡ãšããŠã®äŸ¡å€åµé
ã¬ã³ã¿ã«ãŒã®é¡§å®¢å¯Ÿå¿ã®è³ªãäŒæ¥ã®é¡ãšãªãæä»£ã«ãããŠãã¬ã³ãªãã¯é¡§å®¢æºè¶³åºŠãé«ããããã®åŒ·åãªããŒã«ãšãªããŸãã
ã顧客æºè¶³åºŠåäžã®å ·äœçèŠçŽ ã
- â¡ è¿ éãªå¿çæéïŒ3ã³ãŒã«ä»¥å ïŒ
- â æ£ç¢ºãªæ å ±æäŸïŒãšã©ãŒç1%以äžïŒ
- ð 芪åã§äžå¯§ãªå¿å¯Ÿ
- ð§ åé¡è§£æ±ºèœåã®é«ã
- ð¯ äžè²«ãããµãŒãã¹å質
- ð 顧客ãžã®å ±æå
- ð æåŸ ãè¶ ãã察å¿
ð 4. ã¹ã ãŒãºãªå°å ¥ããã»ã¹ãšå®å¿ã®äŒŽèµ°åãµããŒã
ãæ¥å代è¡ãµãŒãã¹ã£ãŠå°å ¥ã倧å€ããâŠããšããäžå®ãæã€çµå¶è ã®æ¹ããããããããŸããã
ããããã¬ã³ãªãã®å°å ¥ã¯ãã¹ããŒãã£ãŒãã€éææ§ã®é«ãããã»ã¹ã§é²è¡ããŸãã
â¡ 4-1. ããã3ã¹ãããã®ã¯ã€ãã¯å°å ¥
ã¬ã³ãªãã®å°å ¥ã¯3ã¹ãããã§å®äºããŸãïŒ
1ïžâ£ ã¹ããã1ïŒãã¢ãªã³ã°ã»å»ºä»ãïŒæèŠæéïŒ1ã2é±éïŒ
ã詳现ãªãã¢ãªã³ã°å 容ã
- ð è²Žç€Ÿã®æ¥åãããŒã®åŸ¹åºçè§£
- ð çŸç¶ã®èª²é¡ãšç®æšã®æç¢ºå
- ð¯ 察å¿ç¯å²ã®è©³çŽ°ãªæç¢ºå
- ð éå»ã®ã¯ã¬ãŒã äºäŸã®å ±æãšå¯Ÿç
- ðŒ æ¥å®¢æ¹éãšäŒæ¥ç念ã®ç¢ºèª
- ðš ãã©ã³ãããŒã³ã®æŠãåãã
- ð± 䜿çšã·ã¹ãã ã®ç¢ºèª
- ð¥ é£çµ¡äœå¶ã®æ§ç¯
è²Žç€Ÿã®æ¥åã培åºçè§£ãããããããã¥ã¢ã«ãçšæã¯äžèŠã§ããéå»ã«ãã£ãã¯ã¬ãŒã ã®äŸã察å¿ã®ç¯å²ãªã©ããåžæã现ãããã¢ãªã³ã°ããè²Žç€Ÿã«æé©ãªãããŒãäœæã»ææ¡ããŸãã
ããã®ã¹ãããã§æäŸãããã®ã
- ð ã«ã¹ã¿ãã€ãºããã察å¿ããã¥ã¢ã«
- ðºïž æ¥åãããŒãã£ãŒã
- ð KPIèšå®ãšç®æšå€
- ð ã»ãã¥ãªãã£èšå®
2ïžâ£ ã¹ããã2ïŒãã©ã€ã¢ã«éçšïŒæéïŒ1é±éã1ã¶æïŒ
ããã©ã€ã¢ã«æéã®ç¹åŸŽã
- â±ïž æéïŒæäœ1é±éãã1ãµæïŒæè»ã«èšå®å¯èœïŒ
- â å®éã®å¯Ÿå¿å質ã®è©³çŽ°ç¢ºèª
- ð° è²»çšå¯Ÿå¹æã®å ·äœçæ€èšŒ
- ð æ¹åç¹ã®æŽãåºããšå³æä¿®æ£
- ð å®å¿ããŠãµãŒãã¹ãäœéš
- ð æ¥æ¬¡ã»é±æ¬¡ã¬ããŒãã®æäŸ
- ð¯ KPIã®éæç¶æ³ç¢ºèª
å 容ã«ãçŽåŸããã ããåŸããã©ã€ã¢ã«éçšãéå§ããŸããå®éã®å¯Ÿå¿å質ãè²»çšå¯Ÿå¹æããæ€èšããã ãæéãèšããŠãããå°å ¥åã«å®å¿æãæã£ãŠãµãŒãã¹ãäœéšã§ããŸãã
ããã©ã€ã¢ã«æéäžã®ãµããŒãã
- ð å°ä»»æ åœè ã«ããå¯ãªé£æº
- ð ãªã¢ã«ã¿ã€ã ãã£ãŒãããã¯
- ð¡ æ¹åææ¡ã®å³æå®æœ
- ð ææã®å¯èŠå
3ïžâ£ ã¹ããã3ïŒå šäœéçšéå§ïŒæçµç¢ºèªåŸã峿éå§ïŒ
ãæ£åŒéçšã®éå§ã
- âïž æçµç¢ºèªã®å®æœ
- ð éçšäœå¶ã®ç¢ºç«
- ð 宿ã¬ããŒãäœå¶ã®æ§ç¯
- ð ç¶ç¶çãªæ¹åãµã€ã¯ã«ã®éå§
- ð¯ KPI管çã®æ¬æ ŒçšŒå
- ð€ å®äŸããŒãã£ã³ã°ã®éå§
æçµç¢ºèªãçµãŠãæ£åŒéçšéå§ãšãªããŸãã
ð€ 4-2. ç¶ç¶çãªå質åäžãšãã现ãããªãµããŒãäœå¶
æ£åŒéçšåŸããã¬ã³ãªãã¯è²Žç€Ÿã®çºå±ãæ¯æŽãã䌎走åãµããŒããæäŸããŸãã
ð 宿å®äŸã®å®æœã§éææ§ã確ä¿
ãå®äŸããŒãã£ã³ã°ã®è©³çްå 容ã
- ð 察å¿ä»¶æ°ãšæçŽçã®è©³çŽ°å ±å â ã°ã©ããšããŒã¿ã§å¯èŠå
- ð¬ 顧客ããã®ãã£ãŒãããã¯å ±æ â è¯ãè©äŸ¡ãšæ¹åç¹
- ð¡ æ¹åææ¡ã®å ·äœçãªè°è« â æ¬¡æã®ã¢ã¯ã·ã§ã³ãã©ã³
- ð æ¬¡æã®æœçæ€èš â ç¹å¿æå¯Ÿçç
- ð 課é¡ã®æ©æçºèŠãšè§£æ±º â äºé²çã¢ãããŒã
- ð¯ KPIã®éæç¶æ³ç¢ºèª
- ð° è²»çšå¯Ÿå¹æã®æ€èšŒ
宿çã«å®äŸããŒãã£ã³ã°ã宿œããåžžã«é£æºããšããŸããã¬ããŒãã«ãŠæ¥åææããå ±åããããšã§ãéææ§ã®é«ãéçšãå®çŸããæ¥åææãå¯èŠåããŸãã
ð§ æè»ãªå¯Ÿå¿åã§å€åã«å³å¿
ãæè»ãªå¯Ÿå¿ã®å ·äœäŸã
- ð 顧客ããã®çŽæ¥ã®å£°ãžã®è¿ é察å¿
- ð¯ 貎瀟ããã®ãèŠæãžã®å³æå¯Ÿå¿
- ð æ¹åç¹ã®çŽ æ©ãå®è£ ïŒæç峿¥ïŒ
- ð 察å¿ç¯å²ã®å€æŽãžã®å³æå¯Ÿå¿
- â¡ ãããŒã®æè»ãªå€æŽ
- ð ç¹å¿æã®äœå¶åŒ·å
- ð æ°ãµãŒãã¹éå§æã®å¯Ÿå¿
ã客æ§ããã®çŽã®å£°ã貎瀟ããã®ãèŠæã«åãããŠãµãŒãã¹å質ãåäžãããŠãããŸããæ¹åç¹ã察å¿ç¯å²ã®å€æŽãªã©ã®ãæç€ºããã£ãå ŽåãçŽ æ©ããããŒã倿Žãããªã©å³æå¯Ÿå¿ãå¯èœã§ãã
ð ã€ã¬ã®ã¥ã©ãŒå¯Ÿå¿ãæè»ã«
ã察å¿å¯èœãªæ¥åã
- ð ã¬ã³ã¿ã«ãŒæ¥å代è¡ãµãŒãã¹ïŒBPOïŒ
- ð ã¹ãããã§ã®äºåæ¥å
- ð¥ ç¹å¿æã®èšæå¯Ÿå¿åŒ·å
- ð§ ã¡ãŒã«ããŒã±ãã£ã³ã°æ¯æŽ
- ð ããŒã¿å ¥åã»æŽç
- â ãã®ä»ã®æ¥åæ¯æŽ
ã¬ã³ã¿ã«ãŒæ¥å代è¡ãµãŒãã¹ïŒBPOïŒã ãã§ãªããã¹ãããã§ã®äºåæ¥åãªã©ãã€ã¬ã®ã¥ã©ãŒå¯Ÿå¿ãæ¿ããŸãã
â¡ é«ãä¿¡é Œæ§ãšã¹ããŒãæã§æé·ãæ¯æŽ
ã¬ã³ãªãã¯ãè²Žç€Ÿã®æé·ãã§ãŒãºã«åãããŠæé©ãªæ¥åèšèšãšéçšãææ¡ããé«ãä¿¡é Œæ§ãšã¹ããŒãæã§æ¥åè² æ ãå€§å¹ ã«è»œæžããŸãã
ð 5. ãŸãšãïŒäººæ°è»çš®ã®æ©äŒæå€±ãé²ããäºæ¥ãæé·ãããã¹ã±ãžã¥ãŒã«è¡
ã¬ã³ã¿ã«ãŒäºçŽã«ãããã人æ°è»çš®ãéããªãããã®ã¹ã±ãžã¥ãŒã«è¡ããšã¯ãäºæ¥è åŽããèŠãã°ããããã«å¹ççãã€é«å質ã«ã倧éã®äºçŽãšåãåãããåŠçãã顧客äœéšãæå€§åããããã«å°œããŸãã
ðš æ¥å代è¡ãµãŒãã¹å°å ¥ã®ãµã€ã³
ãã貎瀟ãã以äžã®ãããªèª²é¡ãæ±ããŠãããªããããã¯æ¥å代è¡ãµãŒãã¹ïŒBPOïŒå°å ¥ã®ãµã€ã³ã§ãïŒ
ãå°å ¥ãæ€èšãã¹ã課é¡ãã§ãã¯ãªã¹ãã
- ð¥ 人æäžè¶³ã«ããæ¥åã®æ»ã
- ð° æ¥åè² æ ã®éãã«ããã¹ã¿ããã®ç²åŒ
- ð äºçŽã«ç¹ãããªãåãåãã察å¿ã®å¢å
- ð é«å質ãªãµãŒãã¹ãæäŸããããæãè¶³ããªã
- â ïž ããã«ãããã³ã°ãªã©ã®ãªãã¬ãŒã·ã§ã³ãã¹
- ð¥ ç¹å¿æã®å¯Ÿå¿å質ã®äœäž
- ðž 人件費ã®é«éš°
- ð æ¡çšã»æè²ã³ã¹ãã®è² æ
- ð± è€æ°ãã£ãã«å¯Ÿå¿ã®å°é£ã
- â° å¶æ¥æéå€ã®å¯Ÿå¿ãã§ããªã
ð ã¬ã³ãªãããããã5ã€ã®äŸ¡å€
ã¬ã³ãªãã¯ã貎瀟ããæ¬æ¥ã«éäžãã§ããç°å¢ãæ§ç¯ããã³ã¹ããæé©åããªãããé«ãå°éæ§ãæã£ãŠé¡§å®¢å¯Ÿå¿ã代è¡ããŸãã
ãã¬ã³ãªãã®æäŸäŸ¡å€ã
- ð æ¥åè² æ
ã®åçãªè»œæž
- ð è€æ°ãã£ãã«ã®å®å šäžå 管ç
- ð ãããã§ãã·ã§ãã«ã«ããé«å質察å¿
- ð 24æé365æ¥ã®å¯Ÿå¿äœå¶
- ð¯ ããã«ãããã³ã°ã®å®å šè§£æ¶
- ð° ã³ã¹ãæé©åã®å®çŸ
- ðµ 幎éçŽ246äžåã®ã³ã¹ãåæž
- ð ææå ±é ¬åã®æç¢ºãªæéäœç³»
- ð æ¡çšã»æè²ã³ã¹ãã®åæž
- âïž åºå®è²»ã®å€åè²»å
- â ãµãŒãã¹å質ã®åäž
- ð¥ å°éã¹ã¿ããã«ããé«å質察å¿
- ð 顧客æºè¶³åºŠã®åäž
- ð ãªããŒã¿ãŒå¢å
- ð æçŽçã®åäž
- ð ç«¶äºåªäœæ§ã®ç¢ºç«
- ð§ ã¬ã³ã¿ã«ãŒæ¥çã®ããã«ããã¯ãè§£æ¶
- ðª ç«¶åã«å·®ãã€ããããã®å°éæ§
- ð± æç¶å¯èœãªæé·åºç€ã®æ§ç¯
- ð¯ åžå Žã§ã®å·®å¥å
- ð æ»ãã®çµå¶ãžã®è»¢æ
- ð¡ æ¬æ¥ãžã®éäž
- ð æŠç¥ç«æ¡ã®æé確ä¿
- ð äºæ¥æ¡å€§ãžã®å¯Ÿå¿å
- â¡ æææ±ºå®ã®è¿ éå
ããã«ãããã¬ã³ã¿ã«ãŒæ¥çã®ããã«ããã¯ãè§£æ¶ããç«¶åã«å·®ãã€ããããã®å°éæ§ããããŠç«¶äºåªäœæ§ã確ç«ããããšãå¯èœã§ãïŒ
ð ã¬ã³ã¿ã«ãŒäºæ¥ã®æªæ¥ãž
ã¬ã³ã¿ã«ãŒäºæ¥ã®æªæ¥ãèŠæ®ããBPOæŠç¥ãšããŠãã¬ã³ãªãã®å°å ¥ããã²ãæ€èšãã ããã
ãã¬ã³ãªãå°å ¥ã«ããæªæ¥åã
- â¡ å¹ççãªäºæ¥éå¶ã®å®çŸ
- ð é«ã顧客æºè¶³åºŠã®éæ
- ð æç¶å¯èœãªæé·ã®å®çŸ
- ð° ç«¶äºåã®ããäŸ¡æ Œèšå®
- ð¯ å å®ãããµãŒãã¹ã©ã€ã³ããã
- ð æ¥çãããã¯ã©ã¹ã®å質
- ð ãã©ã³ã䟡å€ã®åäž
ð ãåãåããã»ãçžè«ã¯ãã¡ã
å°ãã§ãã³ã¹ãã人æã§ãæ©ã¿ããããŸãããããã²äžèšã®é£çµ¡å ãŸã§ãé£çµ¡ãã ããã
貎瀟ã®ãæ©ã¿ã«åãããŠæé©ãªãã©ã³ããªãŒãºããã«ãªäŸ¡æ Œã§ãææ¡ãããŠããã ããŸãïŒ
ããçžè«å 容ã®äŸã
- ð çŸç¶ã®æ¥å課é¡ã®è©³çްãã¢ãªã³ã°
- ð¡ æé©ãªãã©ã³ã®ã«ã¹ã¿ãã€ãºææ¡
- ð å°å ¥ã¹ã±ãžã¥ãŒã«ã®ãçžè«
- ð¯ ãã©ã€ã¢ã«éçšã®ãæ¡å
- ð° è²»çšå¯Ÿå¹æã®è©³çްã·ãã¥ã¬ãŒã·ã§ã³
- ð æåäºäŸã®ã玹ä»
- ð€ å¥çŽå 容ã®è©³çŽ°èª¬æ
ð è£è¶³ïŒã¬ã³ã¿ã«ãŒäºçŽã®ãã¹ãã¿ã€ãã³ã°ïŒå©çšè åãã¬ã€ãïŒ
æåŸã«ãã¬ã³ã¿ã«ãŒããå©çšã®ã客æ§ã«åããŠãäºçŽã®ãã¹ãã¿ã€ãã³ã°ã«ã€ããŠãç°¡åã«ã玹ä»ããŸãïŒ
ð äºçŽææã®ç®å®ïŒã·ãŒãºã³å¥ïŒ
ãã·ãŒãºã³å¥ã®æšå¥šäºçŽææã
ãðž ãã€ã·ãŒãºã³ïŒGWããçã幎æ«å¹Žå§ïŒã
- â° æšå¥šäºçŽææïŒ2ã3ã¶æå
- ð¥ 人æ°è»çš®ã¯æ©æã«å®å£²ããåŸå
- ð° æ©æäºçŽå²åŒã®æŽ»çšã§ãåŸã«
- ð¯ åžæã®è»çš®ã»æé垯ã確å®ã«ç¢ºä¿
ãð 芳å ã·ãŒãºã³ïŒæ¥ã»ç§ã®é£äŒïŒã
- â° æšå¥šäºçŽææïŒ1ã2ã¶æå
- ðŸ 芳å å°ã§ã¯ç¹ã«æ©ãã®äºçŽãå¿ èŠ
- â åžæã®è»çš®ã確ä¿ãããã
- ð æ¯èŒæ€èšã®æéãååã«
ãð éåžžæã
- â° æšå¥šäºçŽææïŒ2é±éã1ã¶æå
- ð æ¯èŒçäºçŽãåããããææ
- ð çŽåã§ã空ããããå Žåã
- ð¡ æè»ãªãã©ã³å€æŽãå¯èœ
ãâ¡ çŽåäºçŽã
- â° 1é±éåãåœæ¥
- ð¯ ãã£ã³ã»ã«è»äž¡ãçãç®
- â ïž è»çš®ã®éžæè¢ã¯éå®ç
- ð° çŽåå²åŒãããããšã
ð¯ 人æ°è»çš®ã確å®ã«äºçŽãã5ã€ã®ã³ã
ãäºçŽæåã®ãã€ã³ãã
- ð è€æ°ã®äºæ¥è ãæ¯èŒæ€èšãã â äŸ¡æ ŒãšãµãŒãã¹ãæ¯èŒ
- ð° æ©æäºçŽå²åŒãç©æ¥µçã«æŽ»çš â 2ã3å²ãåŸã«ãªãããšã
- ð å¹³æ¥å©çšãæ€èšãã â 鱿«ãã空ããå€ã
- ð« ã¬ã³ã¿ã«ãŒäŒç€Ÿã®äŒå¡ç»é² â åªå äºçŽãå²åŒç¹å ž
- â° ãã£ã³ã»ã«åŸ ã¡ãæŽ»çš â 諊ããã«ãã§ãã¯
- ð± è€æ°ã®äºçŽãµã€ãããã§ã㯠â åšåº«ç¶æ³ãç°ãªãå Žåã
- ð 代æ¿è»çš®ãæ€èš â æè»ãªå¯Ÿå¿ã§äºçŽç¢ºä¿
ãã®ããã«ãäºæ¥è åŽã®å¹ççãªéå¶äœå¶ãšãå©çšè åŽã®é©åãªäºçŽã¿ã€ãã³ã°ãåãããããšã§ã誰ããæºè¶³ã§ããã¬ã³ã¿ã«ãŒãµãŒãã¹ãå®çŸããŸãã
ð ã¬ã³ãªãã¯ããã®å®çŸããµããŒããã匷åãªããŒãããŒã§ãïŒ
ð æåŸã«
人æ°è»çš®ã®æ©äŒæå€±ãé²ããã¬ã³ã¿ã«ãŒäºæ¥ã次ã®ã¹ããŒãžãžãð
ã¬ã³ãªããšå ±ã«ãæ»ãã®çµå¶ãå®çŸããŸãããïŒðªâš
ãã¬ã³ãªããéžã°ããçç±ã
- ð¯ ã¬ã³ã¿ã«ãŒæ¥çç¹ååã®å°éæ§
- ð° æç¢ºãªè²»çšå¯Ÿå¹æ
- â¡ ã¹ããŒãã£ãŒãªå°å ¥
- ð€ 䌎走åã®ç¶ç¶ãµããŒã
- ð 確ããªå®çžŸãšä¿¡é Œæ§
貎瀟ã®ã¬ã³ã¿ã«ãŒäºæ¥ã®æåããã¬ã³ãªããå šåã§ãµããŒãããããŸãïŒ
ãŸãã¯ãæ°è»œã«ãçžè«ãã ãããðâš


